Marketing Communications Manager – Minneapolis, MN

Develops communications strategies and tools in alignment with marketing goals and objectives using an integrated mix of communications, channels and tactics.
Refines and supports the communications strategy as it relates to patient, implanting physician and referral physician awareness.
Refines and develops messaging and branding across all promotional materials facilitating the development of templates, where appropriate, that will be customized for use in the field.
Collaborates with sales operations to measure and reports marketing initiative effectiveness using the company’s CRM system.
Develops and leverages relationships with physician specialty and patient advocacy groups.
Leads national events strategy and initiatives in collaboration with sales operations and event management staff.
Utilizes strong skills and/or vendor relationships and resources in all aspects of marketing communications including design, digital marketing, social media, PR, video production, data sourcing, blogposts, newsletters, e-blasts, etc.
Other related duties as assigned.

Bachelor’s degree required, MBA preferred (or experience in lieu of Master’s degree).
5+ years successful related medical device marketing communications experience, ideally in physician preference products.
Understanding of FDA clearances, trademarks, and other compliance-related items, in a regulated environment.
Expert knowledge of digital/social media planning and execution, SEO, PR, CRM integration, and campaign measurement.
Demonstrated success managing complex projects and multiple priorities within a dynamic and fast-paced environment.
Ability to function independently while collaborating with, influencing and working with others on the team in a responsive, customer-centric, solution-oriented approach.
Experience in orthopedics, spine, and/or pain management a plus.
Ability to travel up to 30% at times on short notice.