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Marketing Communications Manager – Minneapolis, MN

Primary Responsibilities

  • Develops communications strategies and tools in alignment with marketing goals and objectives using an integrated mix of communications, channels and tactics.
  • Refines and supports the communications strategy as it relates to patient, implanting physician and referral physician awareness.
  • Refines and develops messaging and branding across all promotional materials facilitating the development of templates, where appropriate, that will be customized for use in the field.
  • Collaborates with sales operations to measure and reports marketing initiative effectiveness using the company’s CRM system.
  • Develops and leverages relationships with physician specialty and patient advocacy groups.
  • Leads national events strategy and initiatives in collaboration with sales operations and event management staff.
  • Utilizes strong skills and/or vendor relationships and resources in all aspects of marketing communications including design, digital marketing, social media, PR, video production, data sourcing, blogposts, newsletters, e-blasts, etc.
  • Other related duties as assigned.

Requirements

  • Bachelor’s degree required, MBA preferred (or experience in lieu of Master’s degree).
  • 5+ years successful related medical device marketing communications experience, ideally in physician preference products.
  • Understanding of FDA clearances, trademarks, and other compliance-related items, in a regulated environment.
  • Expert knowledge of digital/social media planning and execution, SEO, PR, CRM integration, and campaign measurement.
  • Demonstrated success managing complex projects and multiple priorities within a dynamic and fast-paced environment.
  • Ability to function independently while collaborating with, influencing and working with others on the team in a responsive, customer-centric, solution-oriented approach.
  • Experience in orthopedics, spine, and/or pain management a plus.
  • Ability to travel up to 30% at times on short notice.

Why Join Our Team?

  • Excellent career opportunity in the medical device industry
  • Small company/collaborative team
  • Competitive compensation and benefits
  • Employee Wellness Program
  • Flexible work/life balance
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